
Brandsite

Content.
1
4
Color
2
Logo
3
Introduction
Typography
5
Social media
6
Applications

Sierra is more than a food brand, it represents a careful selection of fresh and high-quality ingredients that elevate your dishes to another level. Our mission is to provide you with the best products so you can enjoy an exceptional culinary experience in every meal.
With Sierra, you can trust in the freshness and quality of each of our ingredients.

Vision
To become the leading brand in fresh and high-quality foods, being the first choice for those seeking an exceptional culinary experience in every meal.
Promise
At Sierra, we are committed to offering you fresh and high-quality ingredients, ensuring that every bite is an exceptional culinary experience. Trust us to take your dishes to another level.
Market Segment
Sierra focuses on the market segment of consumers who value quality, freshness, and versatility in the ingredients they use in their daily culinary preparations. Our products are aimed at people who enjoy cooking at home, exploring new recipes, and creating delicious dishes with high-quality ingredients. We target an audience that seeks exceptional culinary experiences, without compromising the freshness and flavor of their dishes.

The "Sierra" brand logo was designed to create a visual identity that conveys closeness, warmth, and friendliness. The illustration of the mountains next to the lowercase word "sierra" evokes a sense of nature and authenticity. The mountains symbolize stability and connection with the natural environment, while the use of lowercase letters adds a touch of familiarity and accessibility. Together, these elements create a welcoming and trustworthy image that resonates with the brand's values.

Typography Name
Bolle Roteid Regular
Lato
Body Text
Typography Name
Headlines

Tint Color
Fire Orange
RGB Code
240, 73, 35
#F04923
CMYK
0, 87, 99, 0
Tint Color
Deep Navy Blue
RGB Code
38, 30, 72
#261E46
CMYK
92, 93, 41, 44
#28255F
CMYK
100, 100, 32, 22
Blue
RGB Code
42, 37, 89
Tint Color


